The Benefits of Video Marketing for Small Businesses in 2021

Video marketing is definitely one of the best ways to promote its products and services. A lot of businesses have gone through severe digital transformation to keep up with ever-changing times.

Technology has seen a massive shift towards digital and social marketing over the last few years. In this time, video marketing has played a huge role in delivering the best ROI to businesses.

No matter which industry we are talking about, it has successfully created a massive impact in all of them. So, if you have a small business and if you want to expand your business in the near future, you should use video marketing. It is the key to success for several businesses in the world.

If you wonder why video marketing holds so much importance in 2021, here are the top reasons that we have found out. 

1. Go with the Trend 

YouTube has reported more than 250 million hours of video being uploaded on their platform each day. YouTube has turned out to be the second-largest search engine in the world.

So, when you are focusing on video marketing, it allows you to appear on this search engine. YouTube has a strong potential to deliver the right audience to any business. It is a very strategic space where you can acquire people who might be interested in your products or services.

Video marketing helps you get the most of YouTube. It is the trend, and you should be following it as well.

2. Rank Higher in Search

Google and YouTube are in the first and second position of the world's largest search engines, respectively. That is why when you are adding videos to your website and other content, it helps them to achieve a higher rate of exposure on the search engine.

Google increases the rankings of your website when you embed a video in it. It has been observed that a lot of websites have seen at least 50% improvement in Google rankings when they add videos to their websites.

So, a better Google ranking will always ensure that more people visit your website and check it out. As more people start visiting your website, it leads to an increase in organic count and sales.

3. Spread a Word about Your Product

When it comes to explaining your products, videos can do wonders. People find it a lot easier to clearly understand a particular product when they are able to watch a video about it. The visitors to your website are 64-85% more likely to purchase your products or services when there is a video present there.

So, small businesses should focus on creating explainer videos to talk about their products clearly. This ensures the audience is well aware of why they are purchasing a particular product.

As they can understand the product really well, they are going to talk about it in front of others. This also contributes to word-of-mouth marketing.

4. Boost Email Marketing

Email marketing is still one of the most important parts of digital marketing services. However, the biggest concern when you are sending emails is that they are mostly ignored and deleted.

You'll be surprised to know that the word "video" in an email can increase the chances of getting it opened. In some cases, people saw a 300% rise in click rates when they embedded a video in their emails. People are interested in watching the videos that brands attach to the email.

So, if your brand wants to focus on email marketing, then videos should be your staple element. Add videos to your email promotions, and you will experience higher click rates and engagement.

5. Build a Strong Brand Affiliation

When you are watching a video, it delivers both audio and video stimulation. When both these two senses are activated, it helps the brain engage with the content with more interest. You will find it easier and more interesting to consume such content.

This is a very crucial factor for any small business because, without proper brand affiliation, it becomes difficult to get recognition in the industry. Brand affiliation helps you to attract more customers who now find your business to be reliable and efficient. You need to use a good-quality video editor to create the different videos needed.

6. Very Cost-Effective

Video marketing is not at all expensive if you know how to manage your expenses. That is one of the major reasons why small businesses choose it over others. In terms of impact-based performance, there is no doubt that video marketing is more effective.

It has been found that it is at least 500% more effective a marketing tool when compared to print and direct mail marketing.

Along with that, video marketing is also affordable and does not require a fortune to carry out. When you spend money to get more views and share the content with a bigger circle of audience, it helps to attract more loyal customers and sales.

7. Much Better Storytelling

The lack of storytelling can affect your promotional efforts seriously. There has to be a good element of storytelling when you are promoting your products or services. This will help your business to connect with the audience with more emotions and deeper connections. The ability to deliver a story is one of the best ways to communicate, educate, share, and connect.

You cannot leave it out and expect your business to achieve higher levels of success. The use of storytelling will always help you change your business dynamics and make it more friendly and relevant to the people out there.

The Bottom Line

So, here are the top reasons why we think that small businesses should use video marketing. Videos are taking the world by storm, and people consume this form of content the most these days. It's your best bet when we are talking about marketing your business.

If you want to see your small business reach new heights every year, it is important to learn how video marketing works and what are the best strategies available.