• Sports - Football
  • Updated: May 18, 2023

The Trends Of Online Sports Betting In Nigeria: Challenges And Opportunities For Local And Global Bookmakers

In recent years, online sports betting in Nigeria has increased in popularity and revenue as cell phones and internet access have become more widely available in Nigeria.

Hence, to have the number of people who participate in sports betting.

Local and international bookies operating in the Nigerian market face new potential and problems due to this expansion. 

This article delves into the international betting sites, recent developments, difficulties, and potential of online sports betting in Nigeria.

Also included are suggestions for how bookies may face these problems and take advantage of possibilities to expand their operations.

It's no secret that the popularity of online gambling is on the rise, and it's only a matter of time before it overtakes the gambling business.

Launching its first online sports betting platform in 2007, Nigeria has seen rapid expansion in the sector.

The rising number of mobile devices connecting to the internet is a significant element in this expansion. 

Sports betting online has increased in popularity in Nigeria as more people use their smartphones to access the internet.

Also, local and international bookies are vying for a piece of Nigeria's substantial football-betting industry thanks to the country's love of the beautiful game.

Current Trends in the Nigerian Online Sports Betting Industry |  Jimmy Daytona for AllNews Nigeria


  • The Rise of Mobile Gambling: Bookmakers in Nigeria are putting more resources into mobile betting in response to the rising popularity of internet access via smartphones in the country. Making their sites and apps compatible with mobile devices falls under this category.
  • Diversification of Betting Markets: Bookmakers now have markets for less popular sports like tennis, esports, and virtual sports in addition to the usual suspects like football and basketball.
  • Live Betting: Bets placed on events as they happen, or "live betting," are becoming increasingly common among Nigerian punters.
  • Cash-Out Options: Taking profits or limiting losses before the conclusion of an event is now an option provided by many bookies.
  • Cryptocurrency Betting: Some gambling sites are beginning to accept cryptocurrencies, giving punters more options for how to fund their accounts.
  • Partnership with Local Sports Teams: Bookmakers are forming strategic alliances with local sports teams and leagues to expand their consumer base.

Challenges Faced by Online Sports Betting Operators in Nigeria 


  • Regulatory Issues: Bookmakers in Nigeria are required by law to secure permits from many different government departments, creating an intricate and ever-changing regulatory landscape.
  • Payment and Payout Issues: There must be more convenient choices for bookies and clients when processing payments and payouts in Nigeria.
  • Fraud and Security Concerns: Hacking, identity theft, and money laundering threaten the sector.
  • Intense Competition: There is a lot of competition from domestic and international bookies in the Nigerian online sports betting market.
  • Advertising Restrictions: It is difficult for bookmakers in Nigeria to acquire new consumers due to the ban on advertising for online sports betting.
  • Customer Acquisition and Retention: Many bookmakers compete for clients' attention, so it may not be easy to notice without a substantial marketing investment.

How Can You Choose Accurate Worldwide Bookmakers?


Seek out bookies who have earned a solid reputation in the industry and a history of operating fairly and openly with their customers. You may learn a lot about the reliability of a bookmaker by reading up on what others have said about them online.


Ensure the bookie has a valid license from a trusted agency in their nation of business before placing any bets with them. It ensures the bookmaker is legitimate and upholds all applicable laws and regulations.


Find a bookie that uses advanced safety methods, such as SSL encryption and two-factor authentication, to keep your personal and financial details safe.

Methods of Payment and Distribution

Make sure the bookmaker has several safe and easy-to-use alternatives for deposits and withdrawals.

Customer Support

Look for bookmakers with a quick and helpful customer service team, accessible via phone, email, and live chat.

Bonuses and Special Offers

Think about the free bets, loyalty programs, and other perks the bookmaker is offering.

User Interface

Make sure the bookmaker's site or app is straightforward, with all the necessary information presented clearly and concisely.

Some Popular Local Brands
Betway, a significant name in international online sports betting, accepts wagers on various sporting events in Nigeria, including football, basketball, tennis, and virtual sports.

Nigerians can place wagers on various sporting events, including football, basketball, tennis, and esports, using the website 22Bet.

Besides traditional sports like football, basketball, and tennis, NairaBet also features virtual sports and casino games for its customers in Nigeria.

Football, basketball, tennis, virtual sports, and casino games are just some of the many sports markets available at Surebet, a famous Nigerian online sports betting brand.

What Are Interesting Facts about International Bookies?


  • Europe and Asia account for most of the estimated $200 billion sports betting industry worldwide.
  • In the 1930s, a business in the United Kingdom launched the first truly global sports betting market.
  • Betting lines can be found at many different foreign bookies, and they cover a wide variety of sports, from cricket in India and Australia to baseball in the United States.
  • Politics, pop culture, and reality television are just a few of the niche betting markets offered by some of the world's largest online bookmakers.
  • Artificial intelligence (AI) and blockchain are two examples of cutting-edge technologies worldwide bookies have widely utilized in recent years.
  • Many worldwide bookmakers have released mobile apps enabling straightforward betting on the go, contributing to the emergence of mobile betting as a key trend in recent years.
  • Many worldwide bookmakers sponsor significant athletic events, including football leagues, cricket tournaments, and tennis tournaments, to boost brand awareness and get new clients.

Statistical Analysis


  • In 2006, Nigerian males were ranked second in the world by FIFA.
  • The rating is determined by how well a country's national football team does in international competitions.
  • Nigeria has a sizable Muslim population, making it a primarily Muslim country.
  • In Nigeria, the minimum age to gamble is 18.
  • It is against the law in Nigeria for anyone under eighteen to gamble.
  • Legal restrictions on gambling are intended to shield young people from the risks of the activity.
  • There may be legal repercussions, including fines for anyone who gambles under the legal age restriction.

Bottom Line
Online sports betting in Nigeria presents new prospects and risks for bookmakers worldwide. Despite impressive expansion in recent years, obstacles such as stricter regulations and increased competition remain. In a world where everyone's a critic and trying to make a buck off everyone else's success, it's no surprise that Nigeria has risen to the top of the list of countries where people are most interested in investing in the stock market. 

What payment methods are accepted by online sports betting operators in Nigeria?
Online sports betting operators in Nigeria accept various payment methods, including debit and credit cards, wire transfers, and E-wallets like PayPal and crypto.

Are online sports betting operators in Nigeria regulated?
Yes, online sports betting operators in Nigeria are regulated by the National Lottery Regulatory Commission (NLRC), which oversees the activities of lottery and gaming operators in Nigeria.

How has the COVID-19 pandemic impacted Nigeria's online sports betting industry? 
The COVID-19 pandemic has positively and negatively impacted Nigeria's online sports betting industry. On the one hand, the pandemic has led to the cancellation or postponement of many sporting events, which has reduced the overall volume of bets placed. On the other hand, the pandemic has also led to increased demand for online betting services as more people spend time at home and look for entertainment options.

Can I access online sports betting sites from my mobile device?
Yes, most online sports betting operators in Nigeria have mobile-optimized websites or mobile apps that allow you to access their services from your smartphone or tablet.

How can I gamble responsibly when betting on sports online?
To gamble responsibly when betting on sports online, you should set a budget and stick to it, avoid chasing losses, take breaks, and seek help if you feel gambling is becoming a problem. 


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