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  • Updated: February 02, 2023

TikTok Introduces Strike System For Creators Who Break Platform's Regulations

TikTok Introduces Strike System For Creators Who Break Platf

TikTok has introduced a revised "account enforcement system," a new strike system, and tools that enable creators to see whether their video has been excluded from the app's recommendations.

This should simplify it for authors and other users to grasp the rules and what's going on with their accounts.

The adjustments are part of a larger initiative by TikTok to boost transparency over how it manages algorithmic recommendations and content moderation, both of which have come under heavy scrutiny from legislators, regulators, and other critics.

The company claims in a blog post that the new strike system is intended to deal with "serial offenders" who can have a significant negative influence on the platform.

“Under the new system, if someone posts content that violates one of our Community Guidelines, the content will be removed and their account will accrue a strike,” the company explains. 

“If an account meets the threshold of strikes within either a product feature (i.e. Comments, LIVE) or policy (i.e. Bullying and Harassment), it will be permanently banned.”

The company added that users may also be banned after just one strike if the violation is considered “severe.”

The adjustment brings TikTok's policy closer to that of its competitors.

Both YouTube and Meta have strike systems in place to penalise accounts that violate its rules, but each platform has its own set of standards for assessing strikes and the consequences that come with them.

In line with this, TikTok claims to be giving creators additional tools to see if their account has accrued any strikes over the past 90 days.

The "account status" area of the app's Safety Center will house the feature.

Additionally, the firm is introducing a "reports" feature where users can track down any information or accounts they've flagged for investigation.

Additionally, TikTok has begun testing two new features related to recommendations.

The first is a function that notifies producers when one of their films is removed from the For You page of the app. 

The function will "let customers know why, and give them the opportunity to appeal," according to the business, which claims it will "be testing in select areas over the coming weeks."

The second test is a function that lets users essentially clear the suggestions that show up on the For You page.

Those participating in the test, according to a TikTok spokesman, would notice a "refresh" option in their For You feed, which essentially gives the app's main feed a new start.

Videos will only be surfaced when the feed has been "refreshed," based only on recent interactions and activity, as opposed to what a user has previously interacted with.

The updates arrive just as TikTok is in danger.

The business has been negotiating adjustments to its rules and practises with the Committee on Foreign Investment in the United States (CFIUS) for the past two years in order to maintain its operations in the US.

At the same time, the corporation has been under more and more scrutiny, and there are an increasing number of restrictions and planned bans.

The most ardent detractors of TikTok are unlikely to be appeased by the most recent adjustments, even though they may significantly boost transparency for the app's designers and users, who have occasionally complained that the app's rules are murky or inconsistently applied.

TikTok, however, is not only dependent on product adjustments. By offering tours of its recently opened "Transparency and Accountability Center," a room at its Los Angeles office where visitors can get a firsthand look at how the company handles recommendations and content moderation, the company has also been actively demonstrating its stated commitment to transparency.

This week, TikTok gave reporters a tour of the facility as part of its evolving approach to appeasing detractors.

Regarding the transparency centre and TikTok's extensive strategy to comply with US regulations, we'll have more to say soon.

However, both initiatives appear to be geared at directly addressing one of the main concerns of the app: that its recommendation mechanism is opaque and open to abuse.

As a result, even while the adjustments made today don't even scratch the surface of critics' complaints, they do help TikTok start to dispel the idea that the app is a mysterious, unfathomable black box.

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