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  • Entertainment - Celebrity Gist
  • Updated: December 05, 2023

Top ten social media influencers in the world

Top ten social media influencers in the world

The ubiquity of social media in today's digital world has given rise to a new phenomenon: social media influencers. 

These individuals have emerged as tastemakers, trendsetters, and trusted voices in the internet community. 

Social media influencers have a large following on sites and social media apps like Facebook, YouTube, Instagram, TikTok, and Twitter, where they actively engage with their audience and affect popular culture. 

In today's listicle, we'll take a look at the intriguing world of the top ten social media influencers in 2023 below, diving into their impact, strategies, and the changing dynamics of their relationships with brands and followers.


1. Cristiano Ronaldo (848 million followers)


On all social media sites, Cristiano Ronaldo is currently one of the most followed athletes. On Facebook, Instagram, and Twitter, he is the most liked user, following user, and fourth most followed user on X (Twitter). Thus, Cristiano Ronaldo reigns supreme on social media.  

Around the globe, Cristiano Ronaldo has a sizable fan base. Across all online social media platforms, he has 848 million followers. 

Additionally, he boasts more than 162 million Facebook fans, 108 million Twitter followers, and over 578 million Instagram followers. 

Across all of the main social media platforms, including Facebook, Instagram, and Twitter, he became the first individual to reach 500 million followers.

The Portuguese sensation has been the best player in the world of football for more than ten years. He has a sizable fan base thanks to his affiliations with Manchester United, Real Madrid, and Juventus.

Over his career, Cristiano Ronaldo has supported a wide range of brands. Coca-Cola, Clear, Herbalife Nutrition, LiveScore, Free Fire, Nike, and Pestana CR7 Lifestyle Hotels are some of the brands he promotes. 

Indeed, according to Forbes, Ronaldo made US$90 million in 2023 from endorsement deals, appearances, licencing fees, and other economic ventures. 

In several industries, such as sports equipment, luxury goods, and lifestyle brands, Ronaldo's impact helps increase brand awareness and consumer engagement.    


2. Leo Messi (571 million followers)


Lionel Messi enjoys a sizable social media following. With a combined total of 571 million followers on Facebook (114 million) and Instagram (457 million), he ranks second among football superstars with the most followers on social media. 

Along with Neymar and Cristiano Ronaldo, he is among the most influential football players in the world.

Because of his massive following and influence across multiple platforms, particularly Instagram, Lionel Messi is regarded as a social media influencer. 

He receives a lot of interest and interaction from his followers as well as the media whenever he publishes something or does an interview. For instance, more than 317,000 people watched an exclusive interview he once did on Twitch with a Spanish influencer.

With multiple honours and trophies under his name, including three Champions Leagues and eight Ballon d'Or titles, Lionel Messi is regarded as one of the greatest football players of all time. 

Whether they are from Argentina, Barcelona, or PSG, he has a passionate fan base that supports him and whichever team he plays for. 

He also has a large following of admirers from other teams and nations who like his charisma and talent. His brand is linked to brilliance, enthusiasm, humility, and inventiveness. He also collaborates with multinational companies like Huawei, Pepsi, and Adidas.

Messi shares details of his personal and professional lives on social media, including his training sessions, matches, friends, family, and interests. 

Additionally, he used them to advance international causes like his foundation and UNICEF. 

He draws a lot of interest and curiosity when he makes a significant statement or decision, like his move from Barcelona to PSG. He frequently breaks records with his posts' likes, comments, and views.


3. Selena Gomez (568 million followers)


Singer, actor, and philanthropist Selena Gomez is among the most well-known and significant personalities on social media. 

She has more than 89 million Facebook fans, over 67 million Twitter followers, and over 412 million Instagram followers. 

She has worked with numerous well-known companies, including Coca-Cola, Adidas, and Pantene. In addition, she started the cosmetics brand Rare Beauty, which values originality and diversity.

Being one of the most popular and well-liked celebrities on the internet, Selena Gomez has a significant social media following. 

She has, however, also voiced her worries about the detrimental impacts of social media on the mental health and general well-being of young people. 

She has stated that social media is "terrible" for her generation and that she avoided the Internet for nearly four years to deal with her depressive and anxious states. 

In addition, she is the founder of Wondermind, a mental health platform that strives to give those in need of assistance easily accessible and reasonably priced options.

Fans adore Selena Gomez's talent, elegance, and personality, and she has a sizable following on Facebook and Instagram. 

With up to $1 million earned for every sponsored post, she is among the highest-paid influencers on Instagram. 

She utilises her social media accounts to promote and raise money for several issues, including lupus research, human trafficking, mental health, and her Hispanic background. 

According to a study that examined 1 million tweets from the top 10 most followed individuals worldwide, she is the most influential person with a positive message. 


4. Justin Bieber (491 million followers)


Canadian musician Justin Bieber is well-known and has a sizable social media following. In addition to having 92 million Facebook fans, he has over 71 million YouTube subscribers, 286 million Instagram followers, and 113 million Twitter followers. 

He is the third most followed person on Twitter overall and the most followed musician. He has a higher-than-average engagement rate (1.05%) on Instagram compared to other celebs.

Justin Bieber is an excellent example of how to use social media to influence others. 

He was known for singing on the street with his guitar and competing in small talent competitions when Scooter Braun, a music producer, was captivated by his videos and signed Justin to his record label.

Justin's use of social media technologies like Twitter and YouTube allows him to connect with his fans.

Justin's fans feel more connected to him since he is open and genuine in his interactions with them. This is an excellent method of building loyalty. Furthermore, Justin listens to his fans and responds accordingly. As a result, people feel more connected to Justin Bieber. 


5. Kim Kardashian (463 million followers)


Kim Kardashian is a renowned American television personality and entrepreneur who became recognised throughout the world for her personal life, most of which was aired on the popular reality show “Keeping Up with the Kardashians”. 

She is regarded as one of the most famous ladies in the world, with a large social media following. She has 353 million Instagram followers, 35 million Facebook followers, and 75 million Twitter followers. She has used social media to create her brand and market her company.

Kim Kardashian sets the trends and the industry norms. She is always innovating and diversifying her brand, introducing new products and services such as shapewear, makeup, fragrance, and media.

Kim Kardashian opens up about her personal life and shares sensitive insights with her fans. She opens up about her family, relationships, problems, and triumphs. 

She also communicates with them daily, responding to their comments and messages. She carries out her vision and goals with zeal and professionalism. 

She works hard to provide her audience with high-quality information and products. She also works with other powerful celebrities and specialists to broaden her reach and influence. She also uses her platform to spread awareness and advocate for issues close to her heart.


6. Kylie Jenner (460 million followers)


Kylie Jenner is a well-known American socialite, media personality, and entrepreneur. She is the founder and owner of the cosmetic firm Kylie Cosmetics and starred in the successful reality television show "Keeping Up with the Kardashians." She is also a Kardashian-Jenner family member.  

Kylie Jenner has over 460 million Facebook, Twitter, and Instagram followers. She is the first woman in history to have 300 million Instagram followers. Kylie Jenner has 387 million Instagram followers, 33 million Facebook followers, and 40 million Twitter followers. 

Kylie Jenner gained prominence after appearing on "Keeping Up with the Kardashians" for the first time when she was nine years old, and she has since continued to appear on the reality show. 

Kylie Jenner has become a popular pick for numerous brands since becoming renowned on her family reality programme. 

In 2015, she launched her own cosmetics line, the infamous Kylie Lip Kits, which sold out in seconds. She eventually renamed her brand Kylie Cosmetics after assisting followers in creating the ideal distinctive Kylie pout.

Kylie Jenner wields enormous power on social media platforms. She has utilised her social media to market her company, Kylie Cosmetics, as well as other firms with which she collaborates. 

She has also utilised her position to bring attention to critical problems such as mental health and climate change. Her posts have been proven to boost sales of the things she endorses. 

She earns money through social media, although her specific earnings are unknown. She is, however, one of the highest-paid social media influencers, with marketers having to spend at least a six-figure sum to work with her.


7. Dwayne Johnson (454 million followers)


"The Rock," Dwayne Douglas Johnson, is a well-known American actor, film producer, and former professional wrestler. He is largely regarded as one of the best professional wrestlers of all time. 

He pursued an acting career after wrestling for the WWF for eight years. His films have grossed more than $3.5 billion in North America and more than $10.5 billion globally, making him one of the highest-grossing and highest-paid entertainers in the world. 

Dwayne Johnson has a sizable social media following. He has almost 375 million Instagram followers. He has almost 62 million Facebook followers and 17 million Twitter followers. As a result of his achievement, he is now one of the top ten most successful social media influencers.

Dwayne Johnson is a social media influencer because of his large fan base and ability to communicate with them. He has been able to charge more than $1 million for an Instagram-sponsored post. 

Johnson has achieved success in a variety of fields, including wrestling, acting, and business. He is adept at adapting to new situations and has mastered social media posting. 

He utilises social media to promote his own companies, such as Teremana Tequila, as well as new episodes of The Titans, an NBC TV series he hosts, or films in which he stars. 


8. Taylor Swift (425 million followers)


Taylor Swift is a well-known cultural figure who is highly recognised for her songwriting, genre-spanning discography, and artistic reinventions. Swift is one of the most successful musicians of all time, having sold over 200 million albums globally and being the most streamed female artist on Spotify. 

She is one of the world's most well-known celebrities. Her followers on Instagram, Facebook, and Twitter total more than 425 million, making her one of the most followed social media celebrities. Swift has over 255 million Instagram followers, 78 million Facebook followers, and over 92 million Twitter followers. 

Swift took an interest in music at a young age and quickly progressed from roles in children's theatre to her first appearance in front of an audience of thousands. Swift was signed to Scott Borchetta's Big Machine Records after an outstanding performance at Nashville's The Bluebird Café. 

In 2006, she released her first single, "Tim McGraw," which quickly became a Top 10 hit on the country charts. It was also included on her debut album, which was released in October of that year and sold over 5 million copies. More great singles followed, including "Our Song," a No. 1 country music hit. "Picture to Burn," "Teardrops on My Guitar," and "Should've Said No" were also chart-topping singles.


9. Ariana Grande (409 million followers)


Ariana Grande is an American singer, songwriter, and actress. Music critics and the media laud her four-octave vocal range and distinctive use of the whistle register. 

She has garnered various honours throughout her career, including two Grammy Awards, one Brit Award, one Bambi Award, two Billboard Music Awards, three American Music Awards, nine MTV Video Music Awards, and thirty Guinness World Records.

Ariana Grande has a sizable social media following. As of 2023, she had over 366 million Instagram followers, becoming the most followed woman on the network. She also has more than 43 million Facebook fans.

"Thank U, Next" is Ariana Grande's most popular song. Ariana Grande is a social media influencer because she is active on social media platforms and loves and cares for her fans. 

She also has a strategy that includes taking a break from social media when necessary. Her supporters keep up with her every social media post.

Ariana Grande began singing and acting at a young age. In 2008, she landed a role in the Broadway production "13." Soon after, she began appearing in minor roles on television shows. 

Her major break came in 2010 when she was cast in the Nickelodeon TV sitcom Victorious. She portrayed Cat Valentine, a girl who attended an arts school. 

Grande improved her singing skills while working on her acting career. In 2011, she released the track "Put Your Hearts Up." 

She subsequently said that the song and music videos were too teen-oriented, yet they were popular at the time. Her debut album, Yours Truly, was released two years later. 


10. Katy Perry (375 million followers)


Katy Perry is an American singer, songwriter, and television personality. She is well-known for influencing contemporary pop music and dressing in a campy manner. Vogue dubbed her "Queen of Camp." Perry is one of the world's most famous musicians. He has sold more than 143 million tracks worldwide.

Katy Perry has a massive social media following. She has over 196 million Instagram followers, 71 million on Facebook, and 108 million on Twitter. 

Product placements and social influencers are common in Katy Perry's music videos. Her hit music videos include "Teenage Dream," "Roar," "Dark Horse," and "Firework."

Katy Perry uses social media to engage with her fans and to keep them up to date on her life and profession. 

On Twitter, she posts updates on her shows, music, and personal life. Katy Perry can also influence her through social media by sharing her thoughts on various problems and organisations that she supports. 

Using her influence, she has raised awareness about problems such as climate change. Perry has a sizable fan base on social media platforms like Twitter and Instagram, allowing her to reach a huge audience.

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