Toyota Motor Corporation (Toyota) and KINTO Co., Ltd. (KINTO) have announced on Monday that the company has taken up the challenge of providing “cars that evolve in tune with people”.
Amid the rapid advancement in technology innovation surrounding cars and based on a mutual desire to rapidly deliver the evolution of cars to customers, the two companies have kicked off the effort by offering a product that can be updated with the latest software tailored to each customer.
The companies have concluded that KINTO car subscription service will be used to provide customers with the type of updates and personalisation needed.
By evolving each car in a way that suits each customer, Toyota and KINTO aim to provide services that allow customers to enjoy their cars even more. The two companies plan to accelerate their efforts by expanding the KINTO-service lineup of "cars that evolve in tune with people" to provide enjoyment of cars to as many people as possible.
KINTO, in line with a shift in customer needs from car ownership to car usage, started in 2019, stemming from Akio Toyoda's desire to offer "a new form of vehicle ownership that invites customers to enjoy their relationship with the car of their choice in a fun and easy manner".
A key trait of the KINTO service is its ability to continue providing added value even after a subscription contract has been signed. As such, Toyota and KINTO realized that the service would be the perfect platform for providing evolution to cars already in customer use.
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