Microblogging platform Twitter announced the launch of a new web video game called Data Dash on Wednesday to help users better understand its privacy policies.
Twitter said that the purpose of the game is to educate people about the data that Twitter collects, how it is utilised, and what controls users have over it.
The game is aimed to teach users how to "safely traverse the Twitterverse," according to Twitter
Users will be asked to select their preferred language at the start of the game and chose a character.
The game involves assisting Data, a dog, in securely navigating "PrivaCity" by evading advertisements, avoiding spamming DMs, and avoiding Twitter trolls.
Users will learn more about Twitter's privacy policy and what they are expected to do to be secure on the platform as they complete the level.
Also, your privacy isn’t a game.
— Twitter Safety (@TwitterSafety) May 11, 2022
But we DID make one to help you understand the more complex parts of our privacy policy and how you can take control of your experience on Twitter.
Play & learn: https://t.co/HRpDoZuxg4 pic.twitter.com/ku02aZV7qL
The simple gameplay created by Momo Pixel, a pixel artist and game developer, is intended to teach users something new at each stage.
“Through Twitter Data Dash, we hope to encourage more people around the world to take charge of their personal information on our service and maybe even have a little fun in the process,” the company said in a statement.
“Transparency is core to our approach and we want to help you understand the information we collect, how it’s used, and the controls at your disposal.”
The game is part of Twitter's larger effort to make its privacy policies more understandable. The social media behemoth has updated its privacy policy website to make it easier to comprehend and feature less "legalese."
The policy has also been divided into three main categories: data collecting, data use, and data sharing.
There's also a more detailed description of how Twitter tailors users' experiences and the adverts they see. English, Spanish, French, Italian, German, Japanese, Korean, Portuguese, and Russian are among the nine languages available on the new privacy policy website and game, which launched on Wednesday.
The announcement comes only one day after Twitter unveiled a new "Copypasta and Duplicate Content" policy that clarifies how the site combats spam and duplicate content.
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