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  • Updated: July 15, 2021

Twitter To Terminate Its Fleets Feature On August 3

Twitter To Terminate Its Fleets Feature On August 3

(Photo Credit: CyberMark)

Twitter on Wednesday announced that it would terminate its Fleets feature on August 3, 2021. The feature was rolled out last year to compete with the stories features available in Snapchat and Instagram.

Twitter introduced Fleets in November 2020. The feature lets Twitter users post full-screen photos, videos, reactions to tweets, or plain text that disappears after 24 hours is shutting down due to low usage. Fleets came years after Snapchat and Facebook introduced similar options for their users.

The company said in a blog post that “We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,”

“But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”

The purpose of Fleets was to get more users to post content on Twitter, but rather than encouraging new users to post content, Fleets were just used by Twitter’s existing power users, the company said.

Twitter’s vice president of product, Ilya Brown said in a statement  that “Fleets are mostly used by people who are already Tweeting to amplify their own Tweets and talk directly with others,”

“We’ll explore more ways to address what holds people back from participating on Twitter.”

 

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