European football's governing body UEFA says the prestigious Ballon d'Or awards will be co-organised from next year.
UEFA reached an agreement with Group Amaury, the owner of media companies France Football and L'Equipe, to "enhance the stature and global reach of the awards."
It follows after Argentinian star Lionel Messi won a record-extending eighth Ballon d'Or title, with Spanish World Cup star Aitana Bonmati winning the women's prize earlier this week.
The new partnership means UEFA awards handed out in August each year is automatically brought to an end, with the exception of the President's Award which will still be presented alongside the draws for the Champions League, Europa League and Europa Conference League.
There will also still be awards for the best player in each of UEFA's club competitions, while all existing Ballon d'Or awards will remain in place with the addition of men's and women's coach of the year prizes.
More so, Groupe Amaury will retain control of the Ballon d'Or brand and be in charge of the voting system, which will be unchanged, while UEFA will be responsible for marketing the global commercial rights to the event and for organising the annual awards gala.
✨ @ballondor x UEFA ✨— UEFA (@UEFA) November 3, 2023
? From 2024, we will co-organise the most prestigious award ceremony in football, honouring the finest players of our sport alongside Groupe Amaury.
We will also introduce a new #ballondor award for Men’s and Women’s Coach of the Year.
UEFA president Aleksander Ceferin said: "For almost 70 years, the Ballon d'Or has stood as the most prestigious individual accolade in the world of football and is a testament to the extraordinary skill, dedication and impact of the game's legends and their enduring mark on the sport's history.
"UEFA club and national team competitions, such as the UEFA Champions League and UEFA EURO, are regarded as the highest global stages for elite players, often playing a critical role in players' candidacy for major honours and their place in the football pantheon.
"UEFA and Ballon d'Or are synonyms of sporting excellence, so our partnership will be a natural blend of prominence and a synergy that promises to be nothing short of exceptional."