Whatsapp Business: Salvaging Nigerian Businesses Silently

Whatsapp Business App is transforming Nigerian businesses by providing a platform for businesses to communicate with their customers in a more efficient and cost-effective way.

The app allows businesses to create a business profile, send automated messages, and respond to customer inquiries quickly.

It also provides businesses with analytics to track customer engagement and measure the success of their campaigns.

Additionally, businesses can use the app to create promotional campaigns and discounts to attract new customers. 

All of these features are helping Nigerian businesses to better engage with their customers and grow their businesses.

Notable Case Study: Female Small and Medium Businesses in Nigeria

According to Meta, Female Small and Medium Businesses in Nigeria are relying on WhatsApp business apps as their primary business platform. 

Meta affirms that for these women, the private messaging app serves as their website, storefront, and livelihood, helping them establish secure connections with their customers, drive sales, and promote their business growth.

“Female SMBs are playing a critical role in the economic development of Nigeria, with many of them relying on innovative solutions like the WhatsApp Business App to break barriers to business growth. 

“Despite facing various challenges, such as limited access to finance, education, and technology, female entrepreneurs in Nigeria are demonstrating their resilience and resourcefulness by harnessing the power of digital tools to create and expand their businesses.

“As more women enter the SMB space and utilise technology to their advantage, there is no doubt that they will continue to drive economic growth and social change in Nigeria and beyond.” 

Highlighting some businesses, the firm, noted that the founder of Giftbysisi, Temitope Bukola, uses the features of WhatsApp Business like catalogue, quick replies, cart, broadcast, and others, to track her customers, deliver quality products and maintain customers’ trust.

It added that the owner of Supertouch Exquisite Design Accessories, Oyeleke Oluwalana, uses the app to teach free and paid online training sessions for Nigerians and non-Nigerians, who want to learn about fashion accessories.