Why Hailey Bieber Is Being Sued By Fashion Label

Hailey Bieber and her new beauty brand Rhode Skincare are being sued for trademark infringement by an eight-year-old fashion company of the same name.

TMZ reports the brand suing claim that they attempted to acquire the trademark from design duo Purna Khatau and Phoebe Vickers in 2018 but they refused.

In the statement seen by the aforementioned platform, the latter Rhode's legal team says Hailey Bieber went forward in launching her own brand despite the refusal.

"She did this despite knowing of Rhode and its prior rights,” Lisa T. Simpson, lead litigation counsel to Rhode, said to Page Six Style.

Hailey Bieber | Photo Credit: ALLURE

"It’s an unfortunate circumstance. We, of course, understand that Hailey wants to use her middle name for her brand, but the law on this is clear: you can’t create this kind of brand confusion just because you want to use your name.

"What Ms Bieber is doing is harming a minority co-owned business that two women have painstakingly built into a growing, global brand", she added.

In a different statement, Rhode co-founders Khatau and Vickers said that they were forced to file the lawsuit to protect their business.

"While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products.

“We don’t want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success.

"Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand that we’ve built", the dished.