• Tech - News - Tech Companies
  • Updated: February 14, 2023

YouTube Launches New Commercial Music Licensing Portal, Creator Music

YouTube Launches New Commercial Music Licensing Portal, Crea

Streaming platform, YouTube announced on Monday that all U.S. participants in the YouTube Partner Programme can now access its brand-new marketplace, Creator Music.

The website, which was first introduced in September of last year, offers a sizable collection of songs that artists can browse, search for, and buy.

The terms of the music rights are set out in simple terms so that producers can comprehend the expenses involved.

In addition to choosing tracks with revenue-sharing possibilities, creators have the option of purchasing licences, which allows both the creators and the rights holders to profit from the use of the music.

The business stated last year that the problems with music rights have long been a source of frustration for creators.

In the modern era, when a creator utilises a song they don't own, they are forced to provide the music licence holder with the entire ad revenue from their video.

Due to this, it's common for YouTube videos to omit using commercial music, which is unfair to the producers, their followers, and the musicians who make it.

Streamlining the licencing of popular music is the goal of Creator Music, which recently launched.

Creators can explore collections, genres, or moods on an online dashboard to find the music they're looking for or search for specific songs, and then check the licencing fees that go along with those songs.

Additionally, artists can look for tracks based on the budget they have allocated for their project.

Creators who discover a suitable track have the option to either enter into a rev-sharing arrangement or purchase a licence after carefully reading the rules.

With the former, makers can listen to and download the song right away to include it in their video while editing.

They can select a track with the rev share option if they don't want to pay a fee upfront for the use of the music.

Larger producers who wish to more precisely manage the costs of their productions, as well as smaller artists who historically haven't been able to afford to use commercial music in their videos, may both benefit from this kind of marketplace.

However, the new service merely offers an additional choice and does not take the place of YouTube's current Audio Library, which offers free tunes.

When searching throughout Creator Music, creators can change the price filter to "$0" to continue viewing free tracks, including those from the Audio Library.

The demand for stronger backing tracks for producers' long-form video material has increased as YouTube and TikTok compete more and more in the short-form video space.

As a result of TikTok's acceptance of popular music, the video app has a significant impact on the Billboard charts and the top charts in streaming services, as viral videos encourage more music downloads and streams.

Recently, there have been rumours that TikTok, a competitor of YouTube, is also planning to launch its own streaming music business.

Additionally, the Google-owned video platform had to maintain its competitiveness when TikTok extended the maximum duration of its films, edging closer to YouTube's limits.

YouTube already provides popular music for use on Shorts through its Shorts Music Library, but many of those same songs previously wouldn't have been commercially viable for use on YouTube itself due to their related costs and rights.

When it first launched, YouTube claimed to be collaborating with independent partners such as Empire, Believe, Downtown, and Merlin. At this time, it hasn't made any announcements about agreements with the majors.

The Creator Music effort was unveiled last fall alongside other more significant YouTube initiatives, such as its plan to commercialise Shorts and redesign its Partner Program to incorporate a new threshold of 1,000 subscribers and 10 million Shorts views over 90 days.

The firm claims that YPP creators in the U.S. now have full access to Creator Music, which was initially made gradually available to them.

According to YouTube, it wants to eventually expand the service to more nations and provide non-YPP creators with more music options.

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