TikTok users that participated in the challenge stack milk crates into a pyramid and then attempting to climb across the unstable structure.
A spokesperson from the company told TechCrunch in an email that “TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content. We encourage everyone to exercise caution in their behavior whether online or off.”
The ban of the challenge came after several healthcare workers took to social media to voice their concerns and expressed displeasure about the trend and the danger it poses to those participating in it. In most videos depicting the trend, TikTok users are seen tumbling to the ground as they try to climb up one side of the makeshift pyramid and down the other.
After the ban, search results of the trend’s hashtag on the app now put forward a “no results found” notice. The search results page notifies users that “this phrase may be associated with behavior or content that violates our guidelines. Promoting a safe and positive experience is TikTok’s top priority.”
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